Data-driven. Digital-savvy. Award-winning.

As a marketing professional with years of experience across digital strategy, social media, and SEO/SEM, my success extends across multiple industries. From being the voice of a nationwide consumer entertainment brand, to constructing an omni-channel marketing framework for a leading pharmaceutical company, and consulting a New York Times bestseller on their website launch, my impact is widening. My past clients and partners range from Fortune 100 firms to early-stage startups.

Backing up my industry experience is my MBA degree from Binghamton University. With a Concentration in Marketing, I refuted my professional background with courses in data modeling, market research, and media planning. I pay it forward by returning to my alma mater regularly to participate on networking panels, and volunteer as a Guest Lecturer teaching students the principles of data-driven marketing.

My Skills & Certifications

• Marketing strategy
• Digital marketing
• Social Media
• SEO/SEM
• Team leadership
• Event marketing
• OOH advertising
• Project Management
• IMBS SPSS proficiency
• GfK MRI proficiency
• Google Analytics Certified

My Work Experience

• Account Supervisor | CDM New York | November 2020-Present

  • Organize omni-channel marketing strategy to deliver targeted brand messaging via an automated framework connecting website and email channels
  • Lead execution of sales force collateral by translating complex data sets into engaging print and digital presentations to cultivate effectual face-to-face conversations with HCPs 
  • Built virtual conference booth to raise awareness of brand’s new treatment for disease state, eliciting a lift in industry leadership position amongst target audience
  • Launched Twitter channel for pharmaceutical brand, the first HCP-focused social media channel in the company’s oncology portfolio, to administer strategic paid media
  • Oversee multi-million dollar scope as the agency of record for two leading pharmaceutical companies

  

  SSCG Award: Highest individual recognition given to an employee that exemplifies CDM New York’s core values of Substance, Style, Conviction, and Grace

• Digital Strategy Consultant | Accidentally Wes Anderson | June 2020-November 2020

  • Consulted on brand adaptation from Instagram account with over 1 million followers to web property by providing analytics insights, user experience recommendations, and messaging matrix
  • Utilized industry benchmark data to detail retention and growth strategies for site launch and book publication
  • Conducted in-depth research on 200 historical locations to offer nuanced perspectives on well-known landmarks

  

  Webby Winner & People’s Choice Winner: Website and mobile sites in the Art, Design & Culture category

• Social Media & PR Specialist | National CineMedia | August 2017-January 2019

  • Collaborated with renowned studios on exclusive social media campaigns to promote blockbuster films, earning over one million impressions
  • Initiated and conducted social media efforts for consumer brand, Noovie, achieving consistent month-over-month follower growth and an above-average average engagement rate across all platforms
  • Composed press stories featured in publications such as Film Journal International and ScreenRant, contributing to National CineMedia’s year-over-year growth in coverage
  • Developed multi-department customer service strategy to quickly respond to social media feedback, bolstering brand affinity and positive sentiment towards Noovie
• Interactive Account Executive | Nutmeg | November 2015-May 2017

  • Performed strategic market analyses with lead strategists and company executives, establishing a dialogue with C-suite clients to better identify business goals and offer actionable next steps
  • Supported agency marketing campaigns with blog posts and newsletters resulting in over one million impressions
  • Fostered client relations for Nutmeg’s first Interactive Team comprised of 30 accounts